James Clear, author of Atomic Habits, explains why starting with your identity is a powerful catalyst for lasting change:

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"The key to building lasting habits is focusing on creating a new identity first. Your current behaviors are simply a reflection of your current identity. What you do now is a mirror image of the type of person you believe that you are (either consciously or subconsciously)."

"Every action you take is a vote for the type of person you wish to become. "

"All big things come from small beginnings. The seed of every habit is a single, tiny decision. But as that decision is repeated, a habit sprouts and grows stronger. Roots entrench themselves and branches grow."

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Q: Can a pendant really help me create lasting change?

A: Our pendants by themselves have no intrinsic power to change your life. That is solely up to the actions you choose to take. However, paired with the right mindset and intentions, our pendants serve as a powerful daily reminder of the higher standards and new identity you want to embody every day.

Whenever you put it on or feel its weight, you'll be reminded of your new identity (i.e. I am someone who wakes up early, I am someone who eats healthy, I am someone who prioritizes my family, etc.) and will take necessary actions to re-enforce that new identity.

"Your actions reveal how badly you want something. If you keep saying something is a priority but you never act on it, then you don’t really want it. It’s time to have an honest conversation with yourself. Your actions reveal your true motivations.”

-James Clear