Hey there! My name is Ian.
I own Maritime Supply Company, and I wanted to share a little bit of my story today and kind of how I started the whole business - talk a little bit about this little wire anchor bracelet. I think to say the very least, it changed my life. Back in 2012, I was a college student. I had gone to college for two years and I was basically on the verge of just dropping out of college. I didn't have any direction and I felt really lost. At the beginning of 2012, I started to build a following on Instagram. I'd always grown up making things with my hands. I'm very creative and I would post my 3D design and sculpture projects... and I built a good little following. I had people on there that would comment on the things I posted [and] give me feedback.
And one of the things were these little wire anchor bracelets and I would make all of them by hand like this. And so I got enough good feedback and I decided to start selling them on Etsy. And I would get maybe enough for gas money every week and y'know, that was fun. It was a creative outlet for me, but I didn't really know how to turn that into something I would do for a living. There was still a lot of uncertainty going on with the direction I was headed with college and everything and I definitely started to slip into a depression... lots of anxiety was coming up on the end of that year.
In 2012, my sister actually recommended that I do a Black Friday sale for these little wire anchor bracelets and I was like, "You know what? Let's give it a shot." So I asked a few friends who had good followings on Instagram as well to post about the sale. I wasn't expecting much - I think these were like maybe $10 with free shipping. And the Etsy app on my phone makes a "cha-ching" sound whenever you get a sale. My phone was making that "cha-ching" sound all throughout that night. So I wake up the next morning and I had over $700 worth of sales for these little anchor bracelets. I really mean it when I say it: I felt like I had been given a second chance that next day.
I had so many things to do! I had - I think - over 100 orders for these. I had to figure out how to make them, which is what I did immediately that day after Black Friday, was make this little jig. I was just filled with so many things that I had to do and so I had to keep taking these positive steps forward into the next half year. I figured out some advertising techniques that really allowed the business to grow. That's when we turned into Maritime Supply Company in 2013.
Evan! Just got my Per Aspera Ad Astra necklace yesterday, and I love it. Your story made this gift to myself even more meaningful, so thank you
Okay, and tiny paper boat? Yes, please